Virginia Tourism Corporation (VTC) announced today it has selected two agencies of record for its advertising and paid media needs. Following an extensive Request for Proposal (RFP) process, VTC has selected Sway Creative Labs for its advertising agency of record and Love Communications for its agency of record for paid media. Both agencies will provide support to VTC with … [Read more...] about Virginia Tourism Corporation Announces Agencies of Record
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Pharrell Williams shares LOVE from Paris
Recording artist, producer, entrepreneur, and Virginia native Pharrell Williams made his debut as men’s creative director for Louis Vuitton in Paris this week with his LV line. It contained the tag line “LVers,” a twist on “Virginia is for Lovers” that appeared on Vuitton-branded merchandise and clothing on the runway. Throughout his career, Pharrell Williams has continued … [Read more...] about Pharrell Williams shares LOVE from Paris
10 Virginia Communities to Launch New Tourism Programs to Boost Outdoor Recreation
Participating Destination Marketing Organizations also set to receive up to $20,000 implementation grants. RICHMOND - Today, Governor Glenn Youngkin announced that 10 Virginia communities will launch new tourism programs intended to boost their outdoor recreation economy. Each will receive up to $20,000 through the Virginia Tourism Corporation’s (VTC) DRIVE Outdoor … [Read more...] about 10 Virginia Communities to Launch New Tourism Programs to Boost Outdoor Recreation
236 Local Tourism Programs to Receive Public-Private Marketing Funds to Drive Visitation Through 2024
~ Program will generate more than $18 million in marketing initiatives and support more than 1,100 partners in the tourism economic ecosystem ~ RICHMOND – To kick off National Travel & Tourism Week, Governor Glenn Youngkin announced today that more than $3.2 million in matching grant and sponsorship funds will be awarded to 236 tourism programs as part of … [Read more...] about 236 Local Tourism Programs to Receive Public-Private Marketing Funds to Drive Visitation Through 2024
Virginia Tourism Corporation, United Airlines, Saks Fifth Avenue Partner to Launch Virginia-Inspired Window Displays
Introducing the United Airlines and Virginia Luxury Resort Collection Photo courtesy of Luis Guillén for Saks Fifth Avenue NEW YORK, NY - Virginia Tourism Corporation (VTC), United Airlines, and Saks Fifth Avenue have partnered together for the first time to introduce Virginia-inspired windows located at the Saks Fifth Avenue New York flagship store. The windows are … [Read more...] about Virginia Tourism Corporation, United Airlines, Saks Fifth Avenue Partner to Launch Virginia-Inspired Window Displays
