RICHMOND - Virginia Tourism Corporation (VTC) announced today the selection of Creative Color LLC as its new official merchandise licensee for the iconic Virginia is for Lovers® brand. Creative Color LLC will be the licensed vendor responsible for designing, producing, marketing, and distributing Virginia is for Lovers® branded apparel and merchandise effective May 1, … [Read more...] about Virginia Tourism Corporation Selects Creative Color LLC as Official Virginia is for Lovers® Licensed Merchandise Vendor
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Virginia Celebrates “Year of Country Music” with Multiple Milestone Anniversaries
~ 20th Anniversary of the Crooked Road Music Heritage Trail Shines a Spotlight on Southwest Virginia's Rich Musical History ~ SOUTHWEST VIRGINIA – 2024 marks the 20th anniversary of the Crooked Road Music Heritage Trail, a trail honoring the Southwest Virginia’s rich musical roots. The trail winds through 300 miles of scenic terrain, picturesque landscapes, and iconic venues … [Read more...] about Virginia Celebrates “Year of Country Music” with Multiple Milestone Anniversaries
What’s New in Virginia 2024
https://www.youtube.com/watch?v=lZ7a0uWu7FA RICHMOND – Today, the Virginia Tourism Corporation (VTC) released What’s New in 2024, the agency’s curated guide to what is new and noteworthy for the travel industry for the coming year. The guide is produced annually and offers a regional look at what’s to come in 2024. To view the full What’s New in 2024 guide, visit … [Read more...] about What’s New in Virginia 2024
Sports Tourism in Virginia Contributed $2.7 Billion in Direct Spending in 2022
RICHMOND - Virginia Tourism Corporation announced today that sports tourism in Virginia generated $2.7 billion in direct spending in 2022, marking a 12% increase from 2021. This growth was driven by 12.1 million sports travelers who participated in tournaments or attended other sports related events in Virginia as spectators. Sports tourism in 2022 accounted for nearly 8% of … [Read more...] about Sports Tourism in Virginia Contributed $2.7 Billion in Direct Spending in 2022
131 Local Tourism Programs Receive Public-Private Marketing Funds to Bolster Tourism Microbusinesses
Program will generate more than $1.9 million in marketing initiatives, support more than 1,300 jobs, and impact more than 650 statewide tourism businesses and entities RICHMOND, VA — Governor Glenn Youngkin announced today that more than $757,000 in matching grant funds will be awarded to 131 small businesses, Destination Marketing Organizations … [Read more...] about 131 Local Tourism Programs Receive Public-Private Marketing Funds to Bolster Tourism Microbusinesses