Funding Will Generate More Than $6.5 Million in Marketing Initiatives & Support More Than 850 Tourism Partners Across Virginia RICHMOND, VA — To celebrate National Travel and Tourism Week, Governor Abigail Spanberger today announced that more than $2.2 million in matching grant and sponsorship funds will be awarded to 143 local tourism programs. The Virginia Tourism … [Read more...] about Governor Spanberger Announces $2.2 Million in Funding to Accelerate Tourism Across the Commonwealth, Grow Local Economies
News Releases
Governor Spanberger Announces New Statewide Strategic Tourism Plan for 2026-2029
RICHMOND, VA — Governor Abigail Spanberger today announced the release of Virginia’s Statewide Strategic Tourism Plan for 2026–2029, a comprehensive roadmap designed to guide tourism growth, sharpen the Commonwealth’s competitive edge, and increase both visitation and traveler spending over the next four years. Developed by the Virginia Tourism Corporation (VTC) in partnership … [Read more...] about Governor Spanberger Announces New Statewide Strategic Tourism Plan for 2026-2029
Virginia Tourism Corporation Approves Creation of New “Virginia Piedmont” Tourism Region
Richmond, Va. – The Virginia Tourism Corporation (VTC) has approved the creation of a new tourism marketing region, Virginia Piedmont, expanding the Commonwealth’s regional tourism structure from 10 to 11 regions. The Virginia Piedmont region was proposed through a collaborative petition from local destination marketing organizations (DMOs) seeking to establish a tourism … [Read more...] about Virginia Tourism Corporation Approves Creation of New “Virginia Piedmont” Tourism Region
Virginia Tourism Corporation Announces Becky Nave as Vice President of Partnership Marketing
Seasoned tourism leader to advance collaborative growth across the Commonwealth Richmond, VA – Virginia Tourism Corporation (VTC) announced today the promotion of Becky Nave to Vice President of Partnership Marketing. In this role, Nave will lead VTC’s cooperative marketing, industry grant programs, tourism product development, and strategic planning initiatives … [Read more...] about Virginia Tourism Corporation Announces Becky Nave as Vice President of Partnership Marketing
What’s New in Virginia 2026
New hotels, attractions, and experiences shaping a year of compelling reasons to visit the Commonwealth Richmond, VA - Today, the Virginia Tourism Corporation (VTC) released What’s New in Virginia in 2026, the agency’s curated guide highlighting new and noteworthy developments for the travel industry in the year ahead. Produced annually, the guide offers an overview … [Read more...] about What’s New in Virginia 2026





