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~ Program will generate more than $12.5 million in marketing initiatives and support more than 1,230 partners in the tourism economic ecosystem ~ RICHMOND – To kick off National Travel & Tourism Week, Governor Glenn Youngkin announced today that more than $3.27 million in matching grant and sponsorship funds will be awarded to 268 tourism programs as part of Virginia … [Read more...] about 268 Local Tourism Programs to Receive Public-Private Marketing Funds to Drive Visitation Through 2025

~ Top 10 U.S. states with highest economic impact generated by sports tourism in 2023 revealed for the first time in Sports ETA’s “State of the Industry” Report ~ RICHMOND - Sports ETA, the trade association for the sports events and tourism industry, named Virginia in its Top 10 list of U.S. states in terms of the economic impact generated by sports tourism in 2023. This … [Read more...] about Virginia Named Top U.S. State for Most Economic Impact by Sports Tourism

RICHMOND - Virginia Tourism Corporation (VTC) announced today the selection of Creative Color LLC as its new official merchandise licensee for the iconic Virginia is for Lovers® brand. Creative Color LLC will be the licensed vendor responsible for designing, producing, marketing, and distributing Virginia is for Lovers® branded apparel and merchandise effective May 1, … [Read more...] about Virginia Tourism Corporation Selects Creative Color LLC as Official Virginia is for Lovers® Licensed Merchandise Vendor

~ 20th Anniversary of the Crooked Road Music Heritage Trail Shines a Spotlight on Southwest Virginia's Rich Musical History ~ SOUTHWEST VIRGINIA – 2024 marks the 20th anniversary of the Crooked Road Music Heritage Trail, a trail honoring the Southwest Virginia’s rich musical roots. The trail winds through 300 miles of scenic terrain, picturesque landscapes, and iconic venues … [Read more...] about Virginia Celebrates “Year of Country Music” with Multiple Milestone Anniversaries

https://www.youtube.com/watch?v=lZ7a0uWu7FA RICHMOND – Today, the Virginia Tourism Corporation (VTC) released What’s New in 2024, the agency’s curated guide to what is new and noteworthy for the travel industry for the coming year. The guide is produced annually and offers a regional look at what’s to come in 2024. To view the full What’s New in 2024 guide, visit … [Read more...] about What’s New in Virginia 2024