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Media Information from the Virginia Tourism Corporation

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Governor Glenn Youngkin Announces Virginia Sets New Tourism Spending Record for Visitors in 2023

August 5, 2024

Balloons Over Rockbridge

Tourism generated $33.3 billion in visitor spending in Virginia, marking a nearly 10% increase over 2022. Travelers spent $91 million a day in Virginia in 2023 RICHMOND, VA — Governor Glenn Youngkin and Virginia Tourism Corporation (VTC) announced today that Virginia’s tourism industry generated a record high $33.3 billion in visitor spending in 2023, an increase of nearly … [Read more...] about Governor Glenn Youngkin Announces Virginia Sets New Tourism Spending Record for Visitors in 2023

268 Local Tourism Programs to Receive Public-Private Marketing Funds to Drive Visitation Through 2025

May 20, 2024

~ Program will generate more than $12.5 million in marketing initiatives and support more than 1,230 partners in the tourism economic ecosystem ~ RICHMOND – To kick off National Travel & Tourism Week, Governor Glenn Youngkin announced today that more than $3.27 million in matching grant and sponsorship funds will be awarded to 268 tourism programs as part of Virginia … [Read more...] about 268 Local Tourism Programs to Receive Public-Private Marketing Funds to Drive Visitation Through 2025

Virginia Named Top U.S. State for Most Economic Impact by Sports Tourism

May 6, 2024

~ Top 10 U.S. states with highest economic impact generated by sports tourism in 2023 revealed for the first time in Sports ETA’s “State of the Industry” Report ~ RICHMOND - Sports ETA, the trade association for the sports events and tourism industry, named Virginia in its Top 10 list of U.S. states in terms of the economic impact generated by sports tourism in 2023. This … [Read more...] about Virginia Named Top U.S. State for Most Economic Impact by Sports Tourism

Virginia Tourism Corporation Selects Creative Color LLC as Official Virginia is for Lovers® Licensed Merchandise Vendor

May 1, 2024

RICHMOND - Virginia Tourism Corporation (VTC) announced today the selection of Creative Color LLC as its new official merchandise licensee for the iconic Virginia is for Lovers® brand. Creative Color LLC will be the licensed vendor responsible for designing, producing, marketing, and distributing Virginia is for Lovers® branded apparel and merchandise effective May 1, … [Read more...] about Virginia Tourism Corporation Selects Creative Color LLC as Official Virginia is for Lovers® Licensed Merchandise Vendor

Virginia Celebrates “Year of Country Music” with Multiple Milestone Anniversaries

February 15, 2024

~ 20th Anniversary of the Crooked Road Music Heritage Trail Shines a Spotlight on Southwest Virginia's Rich Musical History ~ SOUTHWEST VIRGINIA – 2024 marks the 20th anniversary of the Crooked Road Music Heritage Trail, a trail honoring the Southwest Virginia’s rich musical roots. The trail winds through 300 miles of scenic terrain, picturesque landscapes, and iconic venues … [Read more...] about Virginia Celebrates “Year of Country Music” with Multiple Milestone Anniversaries

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