~ The award marks VTC’s 14th Mercury Award, U.S. Travel Association’s most prestigious accolade ~ RICHMOND, VA – Virginia Tourism Corporation (VTC) received a national tourism industry award for its “Heart & Soul” campaign, an initiative aimed to promote Virginia as a welcoming destination for Black travelers and increase visitation from this travel group. VTC was … [Read more...] about Virginia Tourism Corporation Wins National Award for its “Heart & Soul” Campaign
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Visitor Spending in Virginia Returns to 2019 Levels
Visitor spending in Virginia reached $30.3 billion in 2022, exceeding pre-pandemic levels by 4.4% RICHMOND, VA –Governor Glenn Youngkin and Virginia Tourism Corporation (VTC) announced today that Virginia’s tourism industry generated $30.3 billion in visitor spending in 2022, an increase of 20.3% from 2021, exceeding 2019 levels by 4.4%. The tourism industry in Virginia … [Read more...] about Visitor Spending in Virginia Returns to 2019 Levels
Virginia LOVEworks Gifted to Philadelphia, Launching Summer Travel Campaign
Pictured: Barry Biggar, President & CEO, Visit Fairfax; Ryan Williams, Property Manager, Fashion District Philadelphia; Kendra James, Marketing Manager, Fashion District Philadelphia.Credit: BeauMonde Originals for Visit Fairfax, Virginia PHILADELPHIA, PA – Today at Fashion District Philadelphia, during a ribbon-cutting event, Visit Fairfax – the official tourism … [Read more...] about Virginia LOVEworks Gifted to Philadelphia, Launching Summer Travel Campaign
Virginia Tourism Corporation Announces Agencies of Record
Virginia Tourism Corporation (VTC) announced today it has selected two agencies of record for its advertising and paid media needs. Following an extensive Request for Proposal (RFP) process, VTC has selected Sway Creative Labs for its advertising agency of record and Love Communications for its agency of record for paid media. Both agencies will provide support to VTC with … [Read more...] about Virginia Tourism Corporation Announces Agencies of Record
Pharrell Williams shares LOVE from Paris
Recording artist, producer, entrepreneur, and Virginia native Pharrell Williams made his debut as men’s creative director for Louis Vuitton in Paris this week with his LV line. It contained the tag line “LVers,” a twist on “Virginia is for Lovers” that appeared on Vuitton-branded merchandise and clothing on the runway. Throughout his career, Pharrell Williams has continued … [Read more...] about Pharrell Williams shares LOVE from Paris
