RICHMOND – The Virginia Tourism Corporation (VTC) is pleased to announce the launch of its first ever off-season luxury marketing promotion, Winter WanderLove. This brand-new marketing campaign offers travelers an exclusive 25% discount at select luxury hotels across Virginia for stays from January 5 through March 31, 2025. Designed to boost hotel occupancy during traditionally … [Read more...] about Virginia Tourism Corporation Announces Winter WanderLove Luxury Marketing Promotion
News Releases
Governor Glenn Youngkin Announces 81 Special Events & Festivals to Receive Public-Private Marketing Funds to Drive Visitation in 2025
Program will generate more than $5.6M in marketing and event production initiatives and support more than 324 tourism-oriented businesses and partners RICHMOND – Governor Glenn Youngkin announced today that more than $812,139 in matching grant funds will be awarded to 81 special events and festivals as part of the Virginia Tourism Corporation (VTC)’s Special Events & … [Read more...] about Governor Glenn Youngkin Announces 81 Special Events & Festivals to Receive Public-Private Marketing Funds to Drive Visitation in 2025
Governor Glenn Youngkin Announces 108 Local Tourism Programs to Receive Public-Private Marketing Funds to Drive Visitation to Small Businesses
Program will generate more than $1.29M in marketing initiatives and support more than 432 statewide tourism businesses and entities RICHMOND – Governor Glenn Youngkin announced today that more than $581,607 in matching grant funds will be awarded to 108 small businesses, destination marketing organizations (DMOs), downtown business associations, and chambers of commerce as … [Read more...] about Governor Glenn Youngkin Announces 108 Local Tourism Programs to Receive Public-Private Marketing Funds to Drive Visitation to Small Businesses
Meetings and Conventions in Virginia Generated $5.8 Billion in Direct Spending in 2023
Despite significant pandemic impacts, meetings and conventions visitation fully recovered to pre-pandemic levels in 2023 RICHMOND - Virginia Tourism Corporation announced today that meetings and conventions in Virginia generated $5.8 billion in direct spending in 2023, with $2.1 billion contributed solely by visitors. Meetings and conventions visitors spent nearly $6 million … [Read more...] about Meetings and Conventions in Virginia Generated $5.8 Billion in Direct Spending in 2023
Governor Glenn Youngkin Announces Virginia Sets New Tourism Spending Record for Visitors in 2023
Tourism generated $33.3 billion in visitor spending in Virginia, marking a nearly 10% increase over 2022. Travelers spent $91 million a day in Virginia in 2023 RICHMOND, VA — Governor Glenn Youngkin and Virginia Tourism Corporation (VTC) announced today that Virginia’s tourism industry generated a record high $33.3 billion in visitor spending in 2023, an increase of nearly … [Read more...] about Governor Glenn Youngkin Announces Virginia Sets New Tourism Spending Record for Visitors in 2023