~ Program will generate more than $12.5 million in marketing initiatives and support more than 1,230 partners in the tourism economic ecosystem ~ RICHMOND – To kick off National Travel & Tourism Week, Governor Glenn Youngkin announced today that more than $3.27 million in matching grant and sponsorship funds will be awarded to 268 tourism programs as part of Virginia … [Read more...] about 268 Local Tourism Programs to Receive Public-Private Marketing Funds to Drive Visitation Through 2025
News Releases
Virginia Named Top U.S. State for Most Economic Impact by Sports Tourism
~ Top 10 U.S. states with highest economic impact generated by sports tourism in 2023 revealed for the first time in Sports ETA’s “State of the Industry” Report ~ RICHMOND - Sports ETA, the trade association for the sports events and tourism industry, named Virginia in its Top 10 list of U.S. states in terms of the economic impact generated by sports tourism in 2023. This … [Read more...] about Virginia Named Top U.S. State for Most Economic Impact by Sports Tourism
10 Virginia Communities to Launch New Tourism Programs and Boost Outdoor Recreation through VTC DRIVE Outdoor Program
~ Participating Destination Marketing Organizations in selected communities to receive up to $200,000 in implementation grants ~ RICHMOND - Today, Governor Glenn Youngkin announced that 10 Virginia communities will launch new tourism programs to boost their outdoor recreation economies. Each will receive up to $20,000 through the Virginia Tourism Corporation’s (VTC) DRIVE … [Read more...] about 10 Virginia Communities to Launch New Tourism Programs and Boost Outdoor Recreation through VTC DRIVE Outdoor Program
Virginia Tourism Corporation Selects Creative Color LLC as Official Virginia is for Lovers® Licensed Merchandise Vendor
RICHMOND - Virginia Tourism Corporation (VTC) announced today the selection of Creative Color LLC as its new official merchandise licensee for the iconic Virginia is for Lovers® brand. Creative Color LLC will be the licensed vendor responsible for designing, producing, marketing, and distributing Virginia is for Lovers® branded apparel and merchandise effective May 1, … [Read more...] about Virginia Tourism Corporation Selects Creative Color LLC as Official Virginia is for Lovers® Licensed Merchandise Vendor
Virginia Tourism Corporation Announces Lisa Frazier Tharpe as Senior Destination Development Manager for the Southern & Central/Coastal Region of Virginia
RICHMOND – Virginia Tourism Corporation (VTC) announced today that Lisa Frazier Tharpe has been named Senior Destination Development Manager on VTC’s Partnership Marketing Destination Development Team for the Southern & Central/Coastal Region of Virginia. In her role, Tharpe will work with tourism industry partners in these regions to facilitate the development of … [Read more...] about Virginia Tourism Corporation Announces Lisa Frazier Tharpe as Senior Destination Development Manager for the Southern & Central/Coastal Region of Virginia
