RICHMOND – Virginia Tourism Corporation (VTC) announced today the selection of Creative Color LLC as its new official merchandise licensee for the iconic Virginia is for Lovers® brand.
Creative Color LLC will be the licensed vendor responsible for designing, producing, marketing, and distributing Virginia is for Lovers® branded apparel and merchandise effective May 1, 2024.
Virginia is for Lovers® is the Commonwealth’s registered trademark and the official tourism logo and slogan, recognized as one of the most iconic and recognizable travel brands in the world. Creative Color LLC will not only design, produce, and market the merchandise, but will also design, build, host, and manage an e-commerce site for consumer ease of purchasing. Additionally, royalties generated from the sale of official Virginia is for Lovers® merchandise will support VTC’s efforts to market Virginia as a premier travel destination.
“We are thrilled to partner with Creative Color LLC as our official licensee for Virginia is for Lovers® merchandise,” said Rita McClenny, President and CEO of Virginia Tourism Corporation. “Creative Color’s expertise, commitment to excellence, and dedication to supporting our brand standards make them an ideal fit to enhance our merchandise program.”
Creative Color LLC has more than 18 years of experience in producing high-quality merchandise and utilizing efficient modern processes. The Fredericksburg, Virginia-based organization was chosen as the ideal partner to elevate Virginia is for Lovers® merchandise to the next level. As a SWAM-certified small business located in the Commonwealth, Creative Color aligns with VTC’s commitment to support the local economy while maintaining brand identity and quality.
“We are honored to be chosen as the official merchandise vendor for Virginia Tourism Corporation,” said John Van Hoy, President of Creative Color LLC. “Our team is excited to collaborate with VTC to create top-quality, affordable merchandise that showcases the beauty and spirit of Virginia.”
Virginia is for Lovers® merchandise is available to consumers and Virginia tourism industry partners for purchase on virginiaisforlovers.com.
About Virginia Tourism Corporation
Virginia is for Lovers is one of the most iconic and recognizable travel brands in the world. Using that powerful brand equity, Virginia Tourism Corporation (VTC) is charged with promoting the Commonwealth as a premier travel destination by showcasing all there is to love in a Virginia vacation. The dollars spent by travelers fuel the economy, provide jobs for Virginians, and improve communities across the state. Simply put, tourism helps make Virginia a great place to live, work, and visit. Learn more at virginia.org.
About Creative Color LLC
Creative Color LLC is a merchandise provider based in Fredericksburg, Virginia, with more than 18 years of experience in designing, producing, and marketing high-quality merchandise. As a SWAM-certified small business, Creative Color is committed to supporting the local economy and delivering innovative solutions to its clients. For more, visit creativecolorva.com.