Virginia Tourism Corporation (VTC) awarded sponsorships to 32 Virginia music festivals for total funds of $245,448 as part of its 2017 Music Festival Sponsorship Program.
The 32 awarded music festivals bring in 482,943 in attendance and $11,044,418 in ticket sales with an estimated economic impact of $46,819,863 to communities across the Commonwealth.
The VTC Music Festival Sponsorship Program is a funding source for established music festivals in Virginia to help growth of the festival and increase visitation to local communities, while also building Virginia’s reputation as a music destination. VTC funds can be used for any production aspects needed for the festival. Examples include entertainment costs, production costs, staging, etc.
Details on the grant awards are below:
|Music Festival||Locality/Organization||Grant Award|
|Friday Cheers||Venture Richmond Events, LLC||$5,000|
|Native American Heritage Festival||Radford Visitors Center||$2,447|
|Fun House Fest||Virginia Arts Festival||$7,500|
|Thursday Jams||Abingdon Music Experience||$7,500|
|Chesapeake Bay Reggae Festival||Chesapeake Bay Reggae Festival||$7,500|
|Blue Ridge Music Center Summer 2017 Music Programs||Blue Ridge Music Center||$3,750|
|Hillsville Summer Nights Concert Series||Town of Hillsville||$2,500|
|Rooster Walk Music and Arts Festival||Rooster Walk, Inc.||$7,500|
|The Howling Craft Beer and Music Festival||Wolf Hills Brewing Company||$2,500|
|Virginia Beach Patriotic Festival||Patriotic Festival II, Inc.||$7,500|
|Hot Fun in the Summertime Beach Music Festival||The Stuart Rotary Foundation||$5,000|
|Celebrate Fairfax! Festival||Celebrate Fairfax, Inc.||$7,500|
|Mountains of Music Homecoming||The Crooked Road||$15,000|
|Chautauqua Festival||Wythe Arts Council, Inc.||$7,500|
|Shore Made Music Festival||Friends of Onancock School||$2,500|
|Columbia Pike Blues Festival||Columbia Pike Revitalization Organization||$7,500|
|Mountains of Music on Main||Montgomery Museum & Lewis Miller Art Center||$2,500|
|Heifetz International Music Festival of Concerts||Heifetz International Music Institute||$7,500|
|Red Wing Roots Music Festival||Black Bear Productions, Inc.||$7,500|
|Shenandoah Valley Music Festival||Shenandoah Valley Music Festival, Inc.||$7,500|
|FloydFest||Across the Way Productions||$15,000|
|Old Fiddlers Convention||Galax Moose Lodge #733||$2,500|
|Staunton Music Festival||Staunton Music Festival||$15,000|
|Lockn’ Festival||Lockn’ LLC||$15,000|
|Front Porch Fest||One Family Productions, Inc.||$5,000|
|Bristol Rhythm and Roots Reunion||Birthplace of Country Music||$15,000|
|Watermelon Park Fest||Shepherds Ford Productions, LLC||$5,000|
|The Festy Experience||The Festy Experience, LLC||$15,000|
|Joel Sweeney and the Banjo Festival||Joel Sweeney Festival Planning Committee||$5,000|
|Richmond Folk Festival||Venture Richmond Events, LLC||$15,000|
|Blue Ridge Folklife Festival||Ferrum College||$6,750|
The next round of the VTC Music Festival Sponsorship Program grants will open early 2018. Music festivals interested in applying may visit vatc.org/grants for more information.
Tourism is an instant revenue generator for Virginia. In 2015, tourism generated $23 billion in revenue, supported 223,100 jobs and provided $1.6 billion in state and local taxes for the Commonwealth. Dollars invested in tourism are proven to provide a seven to one return in tax revenue for Virginia, and grant awards provide a stimulus to localities seeking to increase tourism visitation and revenue.
For more information on the Virginia tourism industry, please visit virginia.org.