Pressroom

Media Information from the Virginia Tourism Corporation

Media/Influencer Visit Travel Policy

TRAVEL MEDIA MUST PROVIDE:

  • At least 30 days notice in advance of a proposed visit, when possible. Certain dates may be restricted including peak travel times and holidays.
  • A completed Media Visit Request Form.
    • A brief bio and 3 samples of recently published stories.
    • Letter of assignment and expected dates of coverage (priority will be given to media on assignment).
    • Freelancers must provide the name of publications to which you plan to submit articles and their circulation numbers.
  • After the visit, an original copy of published article(s) (print or website link) or video that resulted from your assisted visit. If media is unable to provide results from a sponsored press trip, VTC may be unable to assist with future visits.

INFLUENCER MUST PROVIDE:

  • At least 30 days notice in advance of a proposed visit, when possible. Certain dates may be restricted including peak travel times and holidays.
  • A completed Influencer Visit Request Form.
    • Screen captures of your latest analytics or media kit.
  • After the visit, influencer must provide reporting metrics for posts and blog content.

VIRGINIA TOURISM CORPORATION WILL PROVIDE:

  • Itinerary: VTC will work with media/influencer to develop a customized itinerary of attractions, cultural venues and other points of interest based on interests and story ideas. VTC will arrange for admission to attractions, activities and events included in the itinerary, and will provide assistance with some meals.
  • Lodging: VTC will provide complimentary rooms for media/influencer who have received pre-authorization. If media/influencer has not been pre-authorized, then it is up to the individual property to decide if services will be complimentary or at a reduced media rate. Accommodations are subject to availability.
  • Air and Ground Transportation: VTC will provide complimentary airfare or train to Virginia and a complimentary rental car for on the ground travel to media/influencer who have received pre-authorization. If needed, a VTC staff member can accompany visit and provide transportation to locations on the itinerary. Every effort will be made to accommodate, however, due to limited staff availability, an escorted tour cannot be guaranteed. Media/influencer must advise VTC staff in advance if they do not drive and require ground transportation for the entirety of their visit.
  • Certain meals (will be noted on the final itinerary):
    • Alcohol: We encourage media to sample Virginia-made craft beer, wine, spirits and cider. Limit 2 drinks per meal (excluding breakfast).
    • Gratuity: VTC will only reimburse tips up to 20 percent.
    • Group meals: No splitting of checks is allowed.
  • Other Expenses will be handled on a case-by-case basis.

VTC will NOT cover:

    • Hotel incidentals (VTC covers room and taxes only).
    • Any expenses prior to or after the scheduled visit.
    • Any expenses incurred outside the Commonwealth of Virginia.
    • Any expenses for personal guests joining on visit. This includes spouses and children (unless otherwise discussed). Any guests traveling with media/influencer will be responsible for their own travel expenses.
      • Any needed additional crew will be handled on a case-by-case basis.
    • Any expenses labeled “On Your Own” on final itinerary. Meals and other expenses not complimentary during the visit will be clearly identified along with multiple recommendations.

For any questions or more information about Media and Influencer visits to Virginia, contact the VTC Communications Team.