~ The award marks VTC’s 13th Mercury Award, U.S. Travel Association’s most prestigious accolade ~ RICHMOND, VA - Today, Governor Glenn Youngkin announced that Virginia Tourism Corporation (VTC) received a national tourism industry award for its “WanderLove” campaign, a recovery initiative that united Virginia’s tourism industry, generated immediate economic impact for local … [Read more...] about Virginia Tourism Corporation Wins National Award for its “WanderLove” Campaign
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Virginia Tourism Corporation Announces New Grant Program for Outdoor Recreation Development
~DRIVE Outdoor Grant Program to provide up to $20,000 in funds to spur economic growth for Virginia’s outdoor recreation industry~ RICHMOND – Today, the Virginia Tourism Corporation (VTC) announced a new grant program aimed at growing Virginia’s outdoor economy. The DRIVE Outdoor grant program builds on the DRIVE 2.0 Statewide Strategic Plan to enhance outdoor recreational … [Read more...] about Virginia Tourism Corporation Announces New Grant Program for Outdoor Recreation Development
83 Virginia Sports and Meeting Events to Receive American Rescue Plan Funding to Aid Tourism Recovery
~Virginia Tourism Corporation to provide $1.45 million through ARPA Sports Marketing and Meeting & Convention Incentive Programs for sports and meetings tourism marketing and development ~ RICHMOND – The Virginia Tourism Corporation (VTC) has awarded $1.45 million to 83 events through the American Rescue Plan Act (ARPA) Sports Marketing Incentive Program and ARPA Meeting … [Read more...] about 83 Virginia Sports and Meeting Events to Receive American Rescue Plan Funding to Aid Tourism Recovery
259 Local Tourism Programs to Receive Public-Private Marketing Funds to Bolster Economic Recovery
~ Program will generate more than $15 million in marketing initiatives and impact more than 1,000 statewide tourism entities~ RICHMOND, VA – To kick off National Travel and Tourism Week, Governor Glenn Youngkin announced today that more than $2.7 million in matching grant and reimbursable sponsorship funds will be awarded to 259 local and regional tourism … [Read more...] about 259 Local Tourism Programs to Receive Public-Private Marketing Funds to Bolster Economic Recovery
Virginia Tourism Launches New National Campaign, ‘Virginia is for…’
~Campaign aims to connect travelers with iconic Virginia is for Lovers brand, reach new markets~ RICHMOND – Today, Virginia Tourism Corporation (VTC) and its agency of record, The Martin Agency, announced the launch of its new 2022 Flagship Campaign, “Virginia is for…,” an integrated paid advertising campaign spanning broadcast, out-of-home, digital, social media and … [Read more...] about Virginia Tourism Launches New National Campaign, ‘Virginia is for…’