~ The award marks VTC’s 14th Mercury Award, U.S. Travel Association’s most prestigious accolade ~ RICHMOND, VA – Virginia Tourism Corporation (VTC) received a national tourism industry award for its “Heart & Soul” campaign, an initiative aimed to promote Virginia as a welcoming destination for Black travelers and increase visitation from this travel group. VTC was … [Read more...] about Virginia Tourism Corporation Wins National Award for its “Heart & Soul” Campaign
News Releases
Visitor Spending in Virginia Returns to 2019 Levels
Visitor spending in Virginia reached $30.3 billion in 2022, exceeding pre-pandemic levels by 4.4% RICHMOND, VA –Governor Glenn Youngkin and Virginia Tourism Corporation (VTC) announced today that Virginia’s tourism industry generated $30.3 billion in visitor spending in 2022, an increase of 20.3% from 2021, exceeding 2019 levels by 4.4%. The tourism industry in Virginia … [Read more...] about Visitor Spending in Virginia Returns to 2019 Levels
Virginia LOVEworks Gifted to Philadelphia, Launching Summer Travel Campaign
Pictured: Barry Biggar, President & CEO, Visit Fairfax; Ryan Williams, Property Manager, Fashion District Philadelphia; Kendra James, Marketing Manager, Fashion District Philadelphia.Credit: BeauMonde Originals for Visit Fairfax, Virginia PHILADELPHIA, PA – Today at Fashion District Philadelphia, during a ribbon-cutting event, Visit Fairfax – the official tourism … [Read more...] about Virginia LOVEworks Gifted to Philadelphia, Launching Summer Travel Campaign
10 Virginia Communities to Launch New Tourism Programs to Boost Outdoor Recreation
Participating Destination Marketing Organizations also set to receive up to $20,000 implementation grants. RICHMOND - Today, Governor Glenn Youngkin announced that 10 Virginia communities will launch new tourism programs intended to boost their outdoor recreation economy. Each will receive up to $20,000 through the Virginia Tourism Corporation’s (VTC) DRIVE Outdoor … [Read more...] about 10 Virginia Communities to Launch New Tourism Programs to Boost Outdoor Recreation
Gov. Glenn Youngkin and Virginia Tourism Corporation Celebrate National Travel and Tourism Week
This year for National Travel and Tourism Week, Gov. Glenn Youngkin and Virginia Tourism Corporation are spotlighting travel’s essential role in cultivating vibrant communities and celebrating how our industry makes the Commonwealth the best state in the country to live, work, and play. Tourism experiences in cities, towns, and neighborhoods across Virginia bring life and … [Read more...] about Gov. Glenn Youngkin and Virginia Tourism Corporation Celebrate National Travel and Tourism Week