Programs will generate more than $1.3 million in marketing initiatives and support over 600 tourism partners statewide RICHMOND, VA – Governor Glenn Youngkin announced today that 104 local tourism programs will receive more than $625,000 in matching-grant funds to boost the period between peak and off-peak season travel across the Commonwealth, supporting Virginia’s continued … [Read more...] about Governor Glenn Youngkin Announces 104 Local Tourism Programs to Receive Marketing Grants to Boost Travel Across Virginia
News Releases
Virginia is for Lovers Takes Over the City of Brotherly Love
~Virginia Tourism Corporation launches Philly Takeover marketing campaign to inspire travel to Virginia~ RICHMOND, VA – The Virginia Tourism Corporation (VTC) is bringing its iconic Virginia is for Lovers brand to Philadelphia with a high-impact “Philly Takeover” marketing initiative, inspiring residents of the City of Brotherly Love to discover why there’s so much to love … [Read more...] about Virginia is for Lovers Takes Over the City of Brotherly Love
Governor Glenn Youngkin Announces Record-Setting Tourism Spending, $35.1B in Virginia in 2024
Visitors Spent a Record $96 Million per Day, Driving a $2 Billion Year-Over-Year Increase RICHMOND, VA — Governor Glenn Youngkin and Virginia Tourism Corporation (VTC) announced today that Virginia’s tourism industry generated a record high $35.1 billion in visitor spending in 2024, marking a 5.4% increase from $33.3 billion in 2023. Overnight visitation to Virginia increased … [Read more...] about Governor Glenn Youngkin Announces Record-Setting Tourism Spending, $35.1B in Virginia in 2024
Virginia Tourism Corporation Announces Catherine Marshburn as Vice President of Marketing
~ Experienced marketing leader to guide next chapter for iconic Virginia is for Lovers brand ~ RICHMOND – Virginia Tourism Corporation (VTC) announced today that Catherine “Cat” Marshburn has been named Vice President of Marketing. In this role, Marshburn will lead the agency’s comprehensive marketing strategy, guiding a multidisciplinary team and overseeing domestic and … [Read more...] about Virginia Tourism Corporation Announces Catherine Marshburn as Vice President of Marketing
Governor Glenn Youngkin Announces 197 Local Tourism Programs to Receive Public-Private Marketing Funds Through 2026
Grant programs will generate more than $4.7 million in marketing initiatives and support over 1,100 Virginia tourism partners. RICHMOND – Governor Glenn Youngkin announced today that more than $2 million in matching grant funds will be awarded to 197 local tourism programs across the Commonwealth. These awards are funded through the Virginia Tourism Corporation’s Marketing … [Read more...] about Governor Glenn Youngkin Announces 197 Local Tourism Programs to Receive Public-Private Marketing Funds Through 2026