Visitors Spent a Record $96 Million per Day, Driving a $2 Billion Year-Over-Year Increase RICHMOND, VA — Governor Glenn Youngkin and Virginia Tourism Corporation (VTC) announced today that Virginia’s tourism industry generated a record high $35.1 billion in visitor spending in 2024, marking a 5.4% increase from $33.3 billion in 2023. Overnight visitation to Virginia increased … [Read more...] about Governor Glenn Youngkin Announces Record-Setting Tourism Spending, $35.1B in Virginia in 2024
News Releases
Virginia Tourism Corporation Announces Catherine Marshburn as Vice President of Marketing
~ Experienced marketing leader to guide next chapter for iconic Virginia is for Lovers brand ~ RICHMOND – Virginia Tourism Corporation (VTC) announced today that Catherine “Cat” Marshburn has been named Vice President of Marketing. In this role, Marshburn will lead the agency’s comprehensive marketing strategy, guiding a multidisciplinary team and overseeing domestic and … [Read more...] about Virginia Tourism Corporation Announces Catherine Marshburn as Vice President of Marketing
Governor Glenn Youngkin Announces 197 Local Tourism Programs to Receive Public-Private Marketing Funds Through 2026
Grant programs will generate more than $4.7 million in marketing initiatives and support over 1,100 Virginia tourism partners. RICHMOND – Governor Glenn Youngkin announced today that more than $2 million in matching grant funds will be awarded to 197 local tourism programs across the Commonwealth. These awards are funded through the Virginia Tourism Corporation’s Marketing … [Read more...] about Governor Glenn Youngkin Announces 197 Local Tourism Programs to Receive Public-Private Marketing Funds Through 2026
Virginia Tourism Corporation Announces Development of New Statewide Strategic Plan
~ Nationally recognized firm Hunden Partners selected to lead planning efforts ~ RICHMOND - Virginia Tourism Corporation (VTC) announced today that it will develop a new Statewide Strategic Tourism Plan designed to guide Virginia’s tourism growth, sharpen the Commonwealth’s competitive edge, and increase both visitation and traveler spending over the next three years. The … [Read more...] about Virginia Tourism Corporation Announces Development of New Statewide Strategic Plan
What’s New in Virginia 2025
RICHMOND – Today, the Virginia Tourism Corporation (VTC) released What’s New in Virginia 2025, the agency’s curated guide to what is new and noteworthy for the travel industry for the coming year. The guide is produced annually and offers an overview of what’s coming to the Commonwealth in 2025. To view the full What’s New in 2025 guide, … [Read more...] about What’s New in Virginia 2025