~Campaign aims to connect travelers with iconic Virginia is for Lovers brand, reach new markets~ RICHMOND – Today, Virginia Tourism Corporation (VTC) and its agency of record, The Martin Agency, announced the launch of its new 2022 Flagship Campaign, “Virginia is for…,” an integrated paid advertising campaign spanning broadcast, out-of-home, digital, social media and … [Read more...] about Virginia Tourism Launches New National Campaign, ‘Virginia is for…’
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Virginia Tourism Corporation Announces Virginia Motorsports Heritage Trail
RICHMOND - Virginia Tourism Corporation (VTC) today launched the Virginia Motorsports Heritage Trail, a major tourism development project connecting travelers to the rich and vibrant racing history throughout Virginia. The newly created trail offers visitors a way to enjoy Virginia’s numerous racing destinations and see where some of the greatest NASCAR drivers compete, see … [Read more...] about Virginia Tourism Corporation Announces Virginia Motorsports Heritage Trail
What’s New in Virginia 2022
Iron Pony Adventure Park in Chincoteague Island RICHMOND – Today, the Virginia Tourism Corporation (VTC) released What’s New in 2022, the agency’s curated guide to what is new and noteworthy for the travel industry for the coming year. The guide is produced annually and offers a regional look at what’s to come in 2022. To view the full What’s New in 2022 guide, … [Read more...] about What’s New in Virginia 2022
133 Virginia Localities to Receive American Rescue Plan Funding to Aid Tourism Recovery
~Virginia Tourism Corporation to provide funds through ARPA Tourism Recovery Program for tourism marketing and development ~ RICHMOND – The Virginia Tourism Corporation (VTC) has received a $50 million American Rescue Plan Act (ARPA) appropriation by Governor Ralph Northam and the Virginia General Assembly to assist in the revitalization of Virginia’s tourism industry with … [Read more...] about 133 Virginia Localities to Receive American Rescue Plan Funding to Aid Tourism Recovery
Virginia Tourism Corporation Wins National Tourism Award for “WanderLove” Campaign
RICHMOND - The Virginia Tourism Corporation (VTC) received a national tourism industry award for its work on "WanderLove," a recovery initiative that would unite Virginia's tourism industry, generate immediate economic impact for the local communities and encourage visitors to travel safely. VTC was recognized with the prestigious National Council of State Tourism Directors … [Read more...] about Virginia Tourism Corporation Wins National Tourism Award for “WanderLove” Campaign