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~ The award marks VTC’s 14th Mercury Award, U.S. Travel Association’s most prestigious accolade ~ RICHMOND, VA – Virginia Tourism Corporation (VTC) received a national tourism industry award for its “Heart & Soul” campaign, an initiative aimed to promote Virginia as a welcoming destination for Black travelers and increase visitation from this travel group. VTC was … [Read more...] about Virginia Tourism Corporation Wins National Award for its “Heart & Soul” Campaign

Visitor spending in Virginia reached $30.3 billion in 2022, exceeding pre-pandemic levels by 4.4% RICHMOND, VA –Governor Glenn Youngkin and Virginia Tourism Corporation (VTC) announced today that Virginia’s tourism industry generated $30.3 billion in visitor spending in 2022, an increase of 20.3% from 2021, exceeding 2019 levels by 4.4%.  The tourism industry in Virginia … [Read more...] about Visitor Spending in Virginia Returns to 2019 Levels

Introducing the United Airlines and Virginia Luxury Resort Collection Photo courtesy of Luis Guillén for Saks Fifth Avenue NEW YORK, NY - Virginia Tourism Corporation (VTC), United Airlines, and Saks Fifth Avenue have partnered together for the first time to introduce Virginia-inspired windows located at the Saks Fifth Avenue New York flagship store. The windows are … [Read more...] about Virginia Tourism Corporation, United Airlines, Saks Fifth Avenue Partner to Launch Virginia-Inspired Window Displays

Season 1 featuring award-winning photographer and filmmaker Trevor Frost available now RICHMOND - Virginia Tourism Corporation (VTC) announced today a new video series titled My Home Virginia launched on the agency’s website and YouTube channel. My Home Virginia is a narrative-driven video series that follows prominent Virginia-based personalities to the beautiful places … [Read more...] about Virginia Tourism Corporation Announces My Home Virginia Video Series