RICHMOND - Virginia Tourism Corporation announced today that sports tourism in Virginia generated $2.7 billion in direct spending in 2022, marking a 12% increase from 2021. This growth was driven by 12.1 million sports travelers who participated in tournaments or attended other sports related events in Virginia as spectators. Sports tourism in 2022 accounted for nearly 8% of … [Read more...] about Sports Tourism in Virginia Contributed $2.7 Billion in Direct Spending in 2022
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Virginia Tourism Corporation Wins National Award for its “Heart & Soul” Campaign
~ The award marks VTC’s 14th Mercury Award, U.S. Travel Association’s most prestigious accolade ~ RICHMOND, VA – Virginia Tourism Corporation (VTC) received a national tourism industry award for its “Heart & Soul” campaign, an initiative aimed to promote Virginia as a welcoming destination for Black travelers and increase visitation from this travel group. VTC was … [Read more...] about Virginia Tourism Corporation Wins National Award for its “Heart & Soul” Campaign
Visitor Spending in Virginia Returns to 2019 Levels
Visitor spending in Virginia reached $30.3 billion in 2022, exceeding pre-pandemic levels by 4.4% RICHMOND, VA –Governor Glenn Youngkin and Virginia Tourism Corporation (VTC) announced today that Virginia’s tourism industry generated $30.3 billion in visitor spending in 2022, an increase of 20.3% from 2021, exceeding 2019 levels by 4.4%. The tourism industry in Virginia … [Read more...] about Visitor Spending in Virginia Returns to 2019 Levels
Virginia Tourism Corporation, United Airlines, Saks Fifth Avenue Partner to Launch Virginia-Inspired Window Displays
Introducing the United Airlines and Virginia Luxury Resort Collection Photo courtesy of Luis Guillén for Saks Fifth Avenue NEW YORK, NY - Virginia Tourism Corporation (VTC), United Airlines, and Saks Fifth Avenue have partnered together for the first time to introduce Virginia-inspired windows located at the Saks Fifth Avenue New York flagship store. The windows are … [Read more...] about Virginia Tourism Corporation, United Airlines, Saks Fifth Avenue Partner to Launch Virginia-Inspired Window Displays
Virginia Tourism Corporation Announces My Home Virginia Video Series
Season 1 featuring award-winning photographer and filmmaker Trevor Frost available now RICHMOND - Virginia Tourism Corporation (VTC) announced today a new video series titled My Home Virginia launched on the agency’s website and YouTube channel. My Home Virginia is a narrative-driven video series that follows prominent Virginia-based personalities to the beautiful places … [Read more...] about Virginia Tourism Corporation Announces My Home Virginia Video Series