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Media Information from the Virginia Tourism Corporation

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Virginia is for Lovers Takes Over the City of Brotherly Love

September 10, 2025

~Virginia Tourism Corporation launches Philly Takeover marketing campaign to inspire travel to Virginia~ RICHMOND, VA – The Virginia Tourism Corporation (VTC) is bringing its iconic Virginia is for Lovers brand to Philadelphia with a high-impact “Philly Takeover” marketing initiative, inspiring residents of the City of Brotherly Love to discover why there’s so much to love … [Read more...] about Virginia is for Lovers Takes Over the City of Brotherly Love

Governor Glenn Youngkin Announces Record-Setting Tourism Spending, $35.1B in Virginia in 2024

August 5, 2025

Visitors Spent a Record $96 Million per Day, Driving a $2 Billion Year-Over-Year Increase RICHMOND, VA — Governor Glenn Youngkin and Virginia Tourism Corporation (VTC) announced today that Virginia’s tourism industry generated a record high $35.1 billion in visitor spending in 2024, marking a 5.4% increase from $33.3 billion in 2023. Overnight visitation to Virginia increased … [Read more...] about Governor Glenn Youngkin Announces Record-Setting Tourism Spending, $35.1B in Virginia in 2024

Virginia Tourism Corporation Announces Catherine Marshburn as Vice President of Marketing

July 17, 2025

~ Experienced marketing leader to guide next chapter for iconic Virginia is for Lovers brand ~ RICHMOND – Virginia Tourism Corporation (VTC) announced today that Catherine “Cat” Marshburn has been named Vice President of Marketing. In this role, Marshburn will lead the agency’s comprehensive marketing strategy, guiding a multidisciplinary team and overseeing domestic and … [Read more...] about Virginia Tourism Corporation Announces Catherine Marshburn as Vice President of Marketing

Governor Glenn Youngkin Announces 197 Local Tourism Programs to Receive Public-Private Marketing Funds Through 2026

June 9, 2025

Grant programs will generate more than $4.7 million in marketing initiatives and support over 1,100 Virginia tourism partners. RICHMOND – Governor Glenn Youngkin announced today that more than $2 million in matching grant funds will be awarded to 197 local tourism programs across the Commonwealth. These awards are funded through the Virginia Tourism Corporation’s Marketing … [Read more...] about Governor Glenn Youngkin Announces 197 Local Tourism Programs to Receive Public-Private Marketing Funds Through 2026

Virginia Tourism Corporation Announces Development of New Statewide Strategic Plan

May 8, 2025

~ Nationally recognized firm Hunden Partners selected to lead planning efforts ~ RICHMOND - Virginia Tourism Corporation (VTC) announced today that it will develop a new Statewide Strategic Tourism Plan designed to guide Virginia’s tourism growth, sharpen the Commonwealth’s competitive edge, and increase both visitation and traveler spending over the next three years. The … [Read more...] about Virginia Tourism Corporation Announces Development of New Statewide Strategic Plan

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