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Virginia Tourism Corporation Selects Creative Color LLC as Official Virginia is for Lovers® Licensed Merchandise Vendor

May 1, 2024

RICHMOND - Virginia Tourism Corporation (VTC) announced today the selection of Creative Color LLC as its new official merchandise licensee for the iconic Virginia is for Lovers® brand. Creative Color LLC will be the licensed vendor responsible for designing, producing, marketing, and distributing Virginia is for Lovers® branded apparel and merchandise effective May 1, … [Read more...] about Virginia Tourism Corporation Selects Creative Color LLC as Official Virginia is for Lovers® Licensed Merchandise Vendor

King Family Vineyards Wins 2024 Virginia Governor’s Cup for the 2019 Meritage

March 8, 2024

Winemaker Matthieu Finot brings further recognition to the Monticello AVA RICHMOND, VA – Governor Glenn Youngkin awarded the 2024 Virginia Governor’s Cup® to King Family Vineyards for the 2019 Meritage - a blend of Merlot, Petit Verdot, Cabernet Franc, and Malbec. This year’s prestigious award was announced during the annual Virginia Governor’s Cup® Gala held at Richmond’s … [Read more...] about King Family Vineyards Wins 2024 Virginia Governor’s Cup for the 2019 Meritage

Virginia Celebrates “Year of Country Music” with Multiple Milestone Anniversaries

February 15, 2024

~ 20th Anniversary of the Crooked Road Music Heritage Trail Shines a Spotlight on Southwest Virginia's Rich Musical History ~ SOUTHWEST VIRGINIA – 2024 marks the 20th anniversary of the Crooked Road Music Heritage Trail, a trail honoring the Southwest Virginia’s rich musical roots. The trail winds through 300 miles of scenic terrain, picturesque landscapes, and iconic venues … [Read more...] about Virginia Celebrates “Year of Country Music” with Multiple Milestone Anniversaries

What’s New in Virginia 2024

January 3, 2024

https://www.youtube.com/watch?v=lZ7a0uWu7FA RICHMOND – Today, the Virginia Tourism Corporation (VTC) released What’s New in 2024, the agency’s curated guide to what is new and noteworthy for the travel industry for the coming year. The guide is produced annually and offers a regional look at what’s to come in 2024. To view the full What’s New in 2024 guide, visit … [Read more...] about What’s New in Virginia 2024

Sports Tourism in Virginia Contributed $2.7 Billion in Direct Spending in 2022

November 13, 2023

RICHMOND - Virginia Tourism Corporation announced today that sports tourism in Virginia generated $2.7 billion in direct spending in 2022, marking a 12% increase from 2021. This growth was driven by 12.1 million sports travelers who participated in tournaments or attended other sports related events in Virginia as spectators. Sports tourism in 2022 accounted for nearly 8% of … [Read more...] about Sports Tourism in Virginia Contributed $2.7 Billion in Direct Spending in 2022

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