Programs will generate more than $1.3 million in marketing initiatives and support over 600 tourism partners statewide RICHMOND, VA – Governor Glenn Youngkin announced today that 104 local tourism programs will receive more than $625,000 in matching-grant funds to boost the period between peak and off-peak season travel across the Commonwealth, supporting Virginia’s continued … [Read more...] about Governor Glenn Youngkin Announces 104 Local Tourism Programs to Receive Marketing Grants to Boost Travel Across Virginia
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Virginia is for Lovers Takes Over the City of Brotherly Love
~Virginia Tourism Corporation launches Philly Takeover marketing campaign to inspire travel to Virginia~ RICHMOND, VA – The Virginia Tourism Corporation (VTC) is bringing its iconic Virginia is for Lovers brand to Philadelphia with a high-impact “Philly Takeover” marketing initiative, inspiring residents of the City of Brotherly Love to discover why there’s so much to love … [Read more...] about Virginia is for Lovers Takes Over the City of Brotherly Love
Governor Glenn Youngkin Announces Record-Setting Tourism Spending, $35.1B in Virginia in 2024
Visitors Spent a Record $96 Million per Day, Driving a $2 Billion Year-Over-Year Increase RICHMOND, VA — Governor Glenn Youngkin and Virginia Tourism Corporation (VTC) announced today that Virginia’s tourism industry generated a record high $35.1 billion in visitor spending in 2024, marking a 5.4% increase from $33.3 billion in 2023. Overnight visitation to Virginia increased … [Read more...] about Governor Glenn Youngkin Announces Record-Setting Tourism Spending, $35.1B in Virginia in 2024
Virginia Tourism Corporation Announces Catherine Marshburn as Vice President of Marketing
~ Experienced marketing leader to guide next chapter for iconic Virginia is for Lovers brand ~ RICHMOND – Virginia Tourism Corporation (VTC) announced today that Catherine “Cat” Marshburn has been named Vice President of Marketing. In this role, Marshburn will lead the agency’s comprehensive marketing strategy, guiding a multidisciplinary team and overseeing domestic and … [Read more...] about Virginia Tourism Corporation Announces Catherine Marshburn as Vice President of Marketing
Governor Glenn Youngkin Announces 197 Local Tourism Programs to Receive Public-Private Marketing Funds Through 2026
Grant programs will generate more than $4.7 million in marketing initiatives and support over 1,100 Virginia tourism partners. RICHMOND – Governor Glenn Youngkin announced today that more than $2 million in matching grant funds will be awarded to 197 local tourism programs across the Commonwealth. These awards are funded through the Virginia Tourism Corporation’s Marketing … [Read more...] about Governor Glenn Youngkin Announces 197 Local Tourism Programs to Receive Public-Private Marketing Funds Through 2026